LinkedIn Marketing 101

LinkedIn provides an engaging platform for businesses to expand their online presence, allowing them to establish their brand, generate leads, and promote their business. With more than 774+ million members utilizing LinkedIn’s professional platform, there are endless opportunities to make connections with other business professionals, collaborate with other organizations, and share your content. By building an online business network through LinkedIn, organizations can market to their audience by optimizing their company …

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Social Media Day Article 

History  Mashable, a global, multi-platform media and entertainment company, established Social Media Day on June 30, 2010, to acknowledge and celebrate the influence of social media in global communication. This year Social Media Day is recognized and celebrated on Wednesday, June 30, 2021. Today, social media is at the core of worldwide communication and collaboration. Smart IS has been utilizing social media channels to share the latest trends, highlight our expertise, and connect …

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How to Create Consistent Content for Social Media

Why is Creating Content Important?  Developing a consistent online presence for a brand is an important goal to integrate within a business strategy. From small organizations to large corporations – all business brands should prioritize their brand development and content strategy in order to reach their target audience effectively. Individuals are easily able to engage with a business and relate to the core message when relevant content is provided to a …

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Meet the SMG Team – Blog Post

       Branching from our well-established IT Consulting firm, we are a Digital Marketing Agency with the expertise and experience to bring digital facets & dimensions to life by bridging the gap between Technology & Marketing.         Our team of designers, marketers, & developers provide more than content writing and graphics. SMG goes beyond the traditional …

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Why Digital Networking Matters for your Business

This past year, many have been frustrated with the absence of in-person professional experiences, which were previously easily obtained through business expos and networking events. With the lack of in person interaction within the business community, it’s essential for both individuals and organizations to leverage their digital networks. By communicating and collaborating with others digitally, businesses still have the opportunities to find new leads and new employees. On the other hand, individuals seeking employment or looking to …

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How to Leverage Instagram for your Business

History  Instagram has been evolving since its inception in 2010, with new features and functionalities being introduced constantly. The addition of business accounts in 2016 allowed businesses to create a professional profile, view analytics and promote advertisement posts. After a few years, direct links to businesses’ products were created, allowing Instagram users to save products and checkout directly from the app. The integration of professional accounts allows users …

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National Day of Unplugging 2021

For more than a decade, individuals around the world have participated in the National Day of Unplugging. This campaign brings awareness to the countless hours we all spend on digital devices, whether that be our mobile phone, tablet, laptop or even hours spent streaming or watching tv. This year, National Day of Unplugging is observed from sundown-to-sundown on Friday, March 5 to Saturday, March 6, 2021.   According to the National Day of Unplugging official website, …

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Safer Internet Day 2021

Safer Internet Day in the U.S. is observed and celebrated in the year 2021 on Tuesday, February 9th. Originating in Europe in 2004, Safer Internet Day is now a global day to acknowledge how the internet can be a safe and secure place with our help. “Safer Internet Day aims to create both a safer and a better internet, where everyone …

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Interactive Web Management

  The next digital technology workforce of web specialists is underway – possessing fresh ideas, creative thinking, and innovative approaches. The University of Wisconsin Oshkosh, located near Smart IS Headquarters, ranks number 6 among 10 nationwide schools for the next generation of web designers, according to College Magazine. This ranking was based on one of UW Oshkosh’s newer degrees, Interactive …

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