YouTube Trends June 2021

YouTube is an effective source of advertisements, branding, information, and entertainment. However, with so many videos being uploaded, why do some become viral, while others with similar content do not?   A main reason is YouTube trends. These trends are constantly updating and adapting, so being up to date as a YouTube channel/content creator is crucial to running a successful channel.   We’ve compiled a list of YouTube trends that are currently popular …

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Dos and Don’ts of B2B Marketing  

B2B marketing can be a challenge at times. Unlike the B2C marketing, the B2B market isn’t always eager to communicate across traditional channels. The B2B market consists of key decisions makers such as C-level professionals and mangers, individuals whose typical schedules allow for little to no openings. How do we engage businesspeople who are engaged beyond their schedule allows? It is an ongoing challenge for marketers that the Smart Marketing Group (SMG) is continuously working towards finding …

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The Power of Negative Space

Negative Space” also called “White Space” is the area between every individual design element. Sometimes, it is neglected and not given importance which results in a badly congested design. Negative space can either make a design attractive or ruin it completely. We cannot neglect it while creating designs. Negative Space doesn’t have to be white, it can be of any color, texture, and background. It helps to make the …

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Xd Early 2021 Updates

Adobe Xd is the go-to tool for wireframing website and application and prototype. If you haven’t tried Xd we highly recommend it. This unique tool can entirely transform your client presentation and communication between developers. If you have been using Xd than you’ll be excited to see these latest updates. At the start of 2021 Xd introduced updates that enhanced web and application prototyping and other functional updates that make designing easier! The updates include: Vertical Scroll / Horizontal Scroll Previously, when implementing a scrolling option within a page, you inserted arrow signs and then explain …

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How’s your #Game?

Influencers have become leaders in digital marketing, and are no longer just ordinary people sharing their experiences on social media. They have shaped culture and the economy. As businesses, we look to influencers to understand how to expand our virtual reach and create content that goes viral. What is it that helps these individuals create businesses out of social media? Are they paying …

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Decoding SEO Myths – What Really Works

It’s no big news that SEO matters and should be a part of every marketing and business plan. As with most things, Google is a great place to start your research when laying out your SEO strategy; but, with so much information available how do you know what is reliable and what isn’t. Overtime many SEO myths have been repeated and show up on …

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Planning a Virtual Event for your Team

Company dinners have now become a thing of the past. Going to a venue to meet your team for some bonding is just not an option anymore. With safety in mind, we’ve all made changes to our lifestyle and as businesses it becomes a challenge to build company moral and unite your team when you haven’t been to the office in …

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National Clean your Desk Day: Organize your Virtual Workspace!  

Yesterday was National Clean your Desk Day! If you didn’t get a chance to pause and straighten out your workspace then make sure to do so sometime this week. Many of us are still working from home, but that doesn’t mean we don’t need to be keep our virtual workspaces clean and organized. Here’s what you need to do to cleanup your virtual workspace.   Step …

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