YouTube Trends June 2021

YouTube is an effective source of advertisements, branding, information, and entertainment. However, with so many videos being uploaded, why do some become viral, while others with similar content do not?   A main reason is YouTube trends. These trends are constantly updating and adapting, so being up to date as a YouTube channel/content creator is crucial to running a successful channel.   We’ve compiled a list of YouTube trends that are currently popular …

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Dos and Don’ts of B2B Marketing  

B2B marketing can be a challenge at times. Unlike the B2C marketing, the B2B market isn’t always eager to communicate across traditional channels. The B2B market consists of key decisions makers such as C-level professionals and mangers, individuals whose typical schedules allow for little to no openings. How do we engage businesspeople who are engaged beyond their schedule allows? It is an ongoing challenge for marketers that the Smart Marketing Group (SMG) is continuously working towards finding …

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Xd Early 2021 Updates

Adobe Xd is the go-to tool for wireframing website and application and prototype. If you haven’t tried Xd we highly recommend it. This unique tool can entirely transform your client presentation and communication between developers. If you have been using Xd than you’ll be excited to see these latest updates. At the start of 2021 Xd introduced updates that enhanced web and application prototyping and other functional updates that make designing easier! The updates include: Vertical Scroll / Horizontal Scroll Previously, when implementing a scrolling option within a page, you inserted arrow signs and then explain …

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How’s your #Game?

Influencers have become leaders in digital marketing, and are no longer just ordinary people sharing their experiences on social media. They have shaped culture and the economy. As businesses, we look to influencers to understand how to expand our virtual reach and create content that goes viral. What is it that helps these individuals create businesses out of social media? Are they paying …

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Decoding SEO Myths – What Really Works

It’s no big news that SEO matters and should be a part of every marketing and business plan. As with most things, Google is a great place to start your research when laying out your SEO strategy; but, with so much information available how do you know what is reliable and what isn’t. Overtime many SEO myths have been repeated and show up on …

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Planning a Virtual Event for your Team

Company dinners have now become a thing of the past. Going to a venue to meet your team for some bonding is just not an option anymore. With safety in mind, we’ve all made changes to our lifestyle and as businesses it becomes a challenge to build company moral and unite your team when you haven’t been to the office in …

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National Clean your Desk Day: Organize your Virtual Workspace!  

Yesterday was National Clean your Desk Day! If you didn’t get a chance to pause and straighten out your workspace then make sure to do so sometime this week. Many of us are still working from home, but that doesn’t mean we don’t need to be keep our virtual workspaces clean and organized. Here’s what you need to do to cleanup your virtual workspace.   Step …

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Covid-19 Survival Guide: Staying Productive from Home is Possible

Covid-19 has changed the way we function as a society, but thankfully technology gives us the tools to keep things going. The rapid spread of Covid-19 is creating a general state of fear and panic in the world, but it doesn’t have to. We can work together to make adjustments in our daily life to keep calm. Staying productive is …

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What’s the Deal with E-A-T? 

Every company, blogger, and freelancer is focused on building SEO and coming out at the top of their relative Google searches. SEO is a topic always on everyone’s mind, especially because getting to the top isn’t an easy race with many contenders running to get to the same spot. Understanding the way Google thinks and measures SEO rankings is the first step to building a strong …

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Content Isn’t All About Blogging

By Monique Ahmad, Marketing Specialist at Smart IS International   The first thing that comes to mind when someone says Content Writing is blogs and articles, but content writing is much more than that. Content writing is a large field that is useful for all industries, and each industry allows for an entirely different style of writing. Often as businesses, we limit …

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