Influencers have become leaders in digital marketing, and are no longer just ordinary people sharing their experiences on social media. They have shaped culture and the economy. As businesses, we look to influencers to understand how to expand our virtual reach and create content that goes viral. What is it that helps these individuals create businesses out of social media? Are they paying …
Micro interaction can be defined as the interaction between a user and a design. It is the reaction you see on a social media post, a notification that appears on your screen whenever you receive a new email or a message, a Skip Ad button that appears while watching a YouTube video. Even the pull to refresh feature that appears in digital apps falls under micro-interaction. Structure of Micro-interactions Micro-interaction consists of four main …
We spent a lot of our time creating a website and then asking our developers to deploy tracking codes on our site. Sometimes they suddenly stop working and we are unable to find a solution for what to do about it? Google has created a tool called “Google Tag Manager” for all these issues. We don’t want to involve …
We’ve previously discussed the value of understanding when your audience is active online. Knowing the times of the days and the week that your audience spends the most time on Social Media is essential to research. It is important to have proper stats before detailing out your Social Media plan. If you have already completed this bit of research and …
According to Forbes.com, v. With the recent increase in trends and interest of the audience towards videos, it is necessary to generate marketing content in this form. With a lot of gadgets and techniques available, it is very easy to create a video these days. It can even be done with your mobile phone but when the purpose of the …
In our last blog, we discussed keyword research for YouTube videos and tags in detail. Now we are going to discuss how to get the most out of “Thumbnails” for YouTube videos and how to create a good headline for videos. 1. Thumbnail The first thing you see when viewing a video is it’s a thumbnail, hence …
By Adeel Ahmad, Marketing Specialist at Smart IS International We can’t deny the great value of video marketing currently and in the future. The hype of video marketing has existed for years yet, many companies were unable to forecast its value. Ultimately due to COVID 19, every company and individual has been forced to accept that; without video marketing, they won’t …
Create an InspirationEvery creative person be it a designer, a filmmaker, an author, or an artist hits a creative block now and then. Sometimes when one gets hit by a creative block it becomes difficult to get out of it and to get your creative juices running again. There are certain tips and tricks that can help get creative people …
Everyday artist is expected to create something that will move people to action. But for an artist to stay creative it requires a lot of practice and time. Keeping an art journal can help with practicing your creativity. An artist can use a creative journal to practice their creative ideas, be it silly or serious. Collecting ideas in a journal …
A major challenge for most strategists or creative resources is to get the most material out of a marketing brief. Unfortunately, it is one of the most crucial parts of a marketing or creative campaign; so here are some helpful ways to effectively construe a creative brief! This cannot be emphasized enough: Ask a lot of questions! There are many …
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