What’s the Deal with E-A-T? 

Every company, blogger, and freelancer is focused on building SEO and coming out at the top of their relative Google searches. SEO is a topic always on everyone’s mind, especially because getting to the top isn’t an easy race with many contenders running to get to the same spot. Understanding the way Google thinks and measures SEO rankings is the first step to building a strong …

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Content Isn’t All About Blogging

By Monique Ahmad, Marketing Specialist at Smart IS International   The first thing that comes to mind when someone says Content Writing is blogs and articles, but content writing is much more than that. Content writing is a large field that is useful for all industries, and each industry allows for an entirely different style of writing. Often as businesses, we limit …

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Content Writing 101: Picking the Right Platform

The blogosphere is rapidly becoming busier by the minute. From organizations to individual freelancers, everyone’s got a blog! Blog writing has become an essential way to communicate with your audience/customer/ client. Whether it’s writing about your products or your services or general topics related to your industry, sharing your knowledge and expertise is how you can create credibility and trust …

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YouTube Live: An Easy Guide

  Are you planning to Go Live? Many of us want to but are stuck… What software should we use? Will it be cost-effective? These are the kinds of questions that we all have in our minds before filming a live video. Have you ever considered YouTube for live streaming? According to sprout social YouTube users on average watch one …

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Interactive Web Management

  The next digital technology workforce of web specialists is underway – possessing fresh ideas, creative thinking, and innovative approaches. The University of Wisconsin Oshkosh, located near Smart IS Headquarters, ranks number 6 among 10 nationwide schools for the next generation of web designers, according to College Magazine. This ranking was based on one of UW Oshkosh’s newer degrees, Interactive …

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Instagram Reels: What Businesses Need to Know

  Reels is the newest feature to the Instagram platform. This feature gives users the ability to create a short video clip with music and transitions, similar to TikTok. A few settings you’re able to control with reels: Length – Choose between 15 seconds or 30 seconds   Audio – Add a song with the Instagram music library or use …

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A Deep Insight into SEM (Search Engine Marketing)

We have put a lot of our focus on Search Engine Optimization but as we are aware it’s not easy for everyone to get to the top. Search Engine Marketing fills that gap and helps businesses keep their websites on top of the keyword search rankings they are unable to rank for organically. Questions that may be on your mind …

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Managing your B2B Marketing Strategies Digitally 2020

By Adeel Ahmad, Marketing Specialist at Smart IS International   With advancements in Technology, there has been a lot of changes in managing B2B marketing strategies. In the past businesses focused on cold calling and outbound methods like selling and trade shows, etc. As marketing evolves, so must our marketing strategies and methods from traditional methods to fully going digital. There …

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A Shift Towards Digital Marketing After Covid-19

By Adeel Ahmad & Monique Ahmad Covid-19 has not only affected where we work but has had an immense effect on how businesses communicate and market to their customers. Small businesses aren’t the only ones affected. Large corporations like Microsoft, Nike, and Apple are also having to make budget cuts and rethink their business strategy. The difference is large businesses …

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Benefits of Leveraging an Off-Shore Team

By Javad Ahmad, COO of Smart IS International American businesses have been outsourcing and offshoring tasks and processes for decades. However, what was once a set of disjointed teams, with ‘low level’, ‘tactical’ tasks and activities thrown over the fence to be completed by the offshore workforce, has now evolved into blended and collaborative teams, jointly working on ‘strategic’ projects with …

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