Xd Early 2021 Updates

Adobe Xd is the go-to tool for wireframing website and application and prototype. If you haven’t tried Xd we highly recommend it. This unique tool can entirely transform your client presentation and communication between developers. If you have been using Xd than you’ll be excited to see these latest updates. At the start of 2021 Xd introduced updates that enhanced web and application prototyping and other functional updates that make designing easier! The updates include: Vertical Scroll / Horizontal Scroll Previously, when implementing a scrolling option within a page, you inserted arrow signs and then explain …

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How’s your #Game?

Influencers have become leaders in digital marketing, and are no longer just ordinary people sharing their experiences on social media. They have shaped culture and the economy. As businesses, we look to influencers to understand how to expand our virtual reach and create content that goes viral. What is it that helps these individuals create businesses out of social media? Are they paying …

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Color Theory – The Right Use of Colors in Design

The use of the right colors or combinations of colors influences a user’s overall perception, interaction and understanding of a brand. This is why designers and product owners need to understand the meaning of different colors. There is no doubt that colors can stimulate our brain chemistry and generate feelings accordingly. As a designer, one must be familiar with the basics of “Color Theory” to get to know colors and the visual …

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Decoding SEO Myths – What Really Works

It’s no big news that SEO matters and should be a part of every marketing and business plan. As with most things, Google is a great place to start your research when laying out your SEO strategy; but, with so much information available how do you know what is reliable and what isn’t. Overtime many SEO myths have been repeated and show up on …

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Journey of Women – Successful Homemakers to Accomplished Digital Marketers

Women of the past were mostly confined to the role of homemakers. They were responsible for domestic responsibilities only; while, men were expected to go out and provide for them. The only skills that women of that era were taught were sewing, weaving, cooking, washing, and cleaning.  Women were denied the right to education, to own property or to be a part of public life. The idea that women should get education started floating about in the late 18th century when men realized that if women are the first …

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National Day of Unplugging 2021

For more than a decade, individuals around the world have participated in the National Day of Unplugging. This campaign brings awareness to the countless hours we all spend on digital devices, whether that be our mobile phone, tablet, laptop or even hours spent streaming or watching tv. This year, National Day of Unplugging is observed from sundown-to-sundown on Friday, March 5 to Saturday, March 6, 2021.   According to the National Day of Unplugging official website, …

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Planning a Virtual Event for your Team

Company dinners have now become a thing of the past. Going to a venue to meet your team for some bonding is just not an option anymore. With safety in mind, we’ve all made changes to our lifestyle and as businesses it becomes a challenge to build company moral and unite your team when you haven’t been to the office in …

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Mind Mapping

An idea begins with a thought or imagination and that imagination expands and spreads all over. If you are a creative person, you will probably relate to the overwhelming feeling after getting an idea and not being able to execute the idea into reality. Mind mapping is the process that helps you execute that idea into reality through a step-by-step …

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Safer Internet Day 2021

Safer Internet Day in the U.S. is observed and celebrated in the year 2021 on Tuesday, February 9th. Originating in Europe in 2004, Safer Internet Day is now a global day to acknowledge how the internet can be a safe and secure place with our help. “Safer Internet Day aims to create both a safer and a better internet, where everyone …

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Infographics Done Right

A picture may be worth a hundred words, but you can’t really put a hundred words on a picture or even an infographic. Every marketing strategy/ social media campaign requires for a business to share their knowledge and expertise, which can best be shown through infographics. Whether static in a graphic or animated through a video, infographics have to be to the point and well worded. Putting …

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