LinkedIn Marketing 101

LinkedIn provides an engaging platform for businesses to expand their online presence, allowing them to establish their brand, generate leads, and promote their business. With more than 774+ million members utilizing LinkedIn’s professional platform, there are endless opportunities to make connections with other business professionals, collaborate with other organizations, and share your content. By building an online business network through LinkedIn, organizations can market to their audience by optimizing their company …

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Email Template Design – What you Need to Know

Social media marketing is common and effective these days but it requires a lot of effort, hard work and patience to see positive results. Businesses should not merely depend on social media marketing alone, rather explore other means as well. Email marketing has proven to be one of the most fruitful ways to market a product or a company.  Email is an older means of communication than social media, hence it is effective for all generations. According to Agency Analytics, an average …

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How to Create Consistent Content for Social Media

Why is Creating Content Important?  Developing a consistent online presence for a brand is an important goal to integrate within a business strategy. From small organizations to large corporations – all business brands should prioritize their brand development and content strategy in order to reach their target audience effectively. Individuals are easily able to engage with a business and relate to the core message when relevant content is provided to a …

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Meet the SMG Team – Blog Post

       Branching from our well-established IT Consulting firm, we are a Digital Marketing Agency with the expertise and experience to bring digital facets & dimensions to life by bridging the gap between Technology & Marketing.         Our team of designers, marketers, & developers provide more than content writing and graphics. SMG goes beyond the traditional …

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How to Leverage Instagram for your Business

History  Instagram has been evolving since its inception in 2010, with new features and functionalities being introduced constantly. The addition of business accounts in 2016 allowed businesses to create a professional profile, view analytics and promote advertisement posts. After a few years, direct links to businesses’ products were created, allowing Instagram users to save products and checkout directly from the app. The integration of professional accounts allows users …

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