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It’s no big news that SEO matters and should be a part of every marketing and business plan. As with most things, Google is a great place to start your research when laying out your SEO strategy; but, with so much information available how do you know what is reliable and what isn’t. Overtime many SEO myths have been repeated and show up on top results when doing research. We’ve collected some Myths that are very commonly known as truths and shared some tips that really work.
- Only the first Result on Google Matters:
Though you do want to be on the first page of a search, you don’t want to end up on the wrong search results. This means that your whole SEO strategy has to align. You want to show up on the right searches so that people actually click on your link and stay on your page (Kinesis).
- Social Signals Effect Ranking:
Though Google did try to include Social Signals as a formal part of their strategy, it did not hold through. In 2012 they officially announced that it is not a part of their algorithm (BigCommerce.com).
That doesn’t mean social media does not play a role at all in SEO. The level of engagement on social media indicates to search engines how interested people are in your content and helps boost your reliability. By linking your posts, you can also drive traffic to your site, which in turn will better the site’s SEO. Boosting your contact information in local business online listings to gain reviews is another way to impact SEO (Serank.com).
- Backlinking and Good Content Don’t Matter:
Links and content play hand in hand. Linking is a key aspect of building search engine optimization. As written above links lead to more traffic which indicate to search engines how popular a link is giving its ranking a boost (BigCommerce.com).
Good content utilizes powerful keywords to optimize search engine results, but it also keeps a captivated audience. The longer time a visitor spends engaged with your content, the higher your page ranks on SEO. Content will also guide visitors through a site increasing overall time spent on the site and better user experience (guitricks.com).
- Density of Keywords Increases Rankings:
Again, keywords are important, but how they are used is what makes the difference. Overtime Google has developed their ranking algorithms to ensure that only reliable links are ranked the highest (BigCommerce.com). Google uses a form of measurement called Term Frequency-Inverse Document Frequency (TF-IDF) (MonkeyLearn.com). TF-IDF started off with tracking the density of keywords but has become a lot more complex overtime. It measures not just how much a keyword is used, but at the overall article length. If a word is used too much or too little compared to the overall word count. Then it compares it to a whole series of articles on the same topics to determine exactly why that keyword is being used in the article. This determines how relatable it is to a particular search (Onely.com).
- Buying 20,000 backlinks for $10 will work:
Nothing comes easy and cheap; we all know that. If someone is selling something that doesn’t seem real, it’s not. These cheap links end you up next to sites that are flagged and leave you in a bad place in regards to SEO. Once, you’re in that hole, getting out could take years (BigCommerece.com). Take the time to do SEO right.
- SEO is a one-time activity:
SEO is definitely not a one-time thing. It requires continuous updating (BigCommerce.com). A one-time spend on SEO will not get you results; an on-going effort will show results in month (BigCommerce.com). Spend time slowly building up your SEO so that is authentic and continuous to grow.
Sources
https://www.onely.com/blog/what-is-tf-idf/
https://seranking.com/blog/social-media-and-seo/#:~:text=Social%20signals%20include%20all%20actions,%2C%20pins%2C%20links%2C%20etc.&text=It’s%20noteworthy%2C%20however%2C%20that%20one,Google’s%20ranking%20factor%20list%20yet. https://www.bigcommerce.com/blog/seo-myths/#debunking-the-seo-myths
https://www.guitricks.com/2018/12/content-matters-in-seo-strategy.html
