LinkedIn Marketing 101

LinkedIn provides an engaging platform for businesses to expand their online presence, allowing them to establish their brand, generate leads, and promote their business. With more than 774+ million members utilizing LinkedIn’s professional platform, there are endless opportunities to make connections with other business professionals, collaborate with other organizations, and share your content. By building an online business network through LinkedIn, organizations can market to their audience by optimizing their company …

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Social Media Day Article 

History  Mashable, a global, multi-platform media and entertainment company, established Social Media Day on June 30, 2010, to acknowledge and celebrate the influence of social media in global communication. This year Social Media Day is recognized and celebrated on Wednesday, June 30, 2021. Today, social media is at the core of worldwide communication and collaboration. Smart IS has been utilizing social media channels to share the latest trends, highlight our expertise, and connect …

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Meet the SMG Team – Blog Post

       Branching from our well-established IT Consulting firm, we are a Digital Marketing Agency with the expertise and experience to bring digital facets & dimensions to life by bridging the gap between Technology & Marketing.         Our team of designers, marketers, & developers provide more than content writing and graphics. SMG goes beyond the traditional …

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How to Leverage Instagram for your Business

History  Instagram has been evolving since its inception in 2010, with new features and functionalities being introduced constantly. The addition of business accounts in 2016 allowed businesses to create a professional profile, view analytics and promote advertisement posts. After a few years, direct links to businesses’ products were created, allowing Instagram users to save products and checkout directly from the app. The integration of professional accounts allows users …

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