Social Media Day Article 

History  Mashable, a global, multi-platform media and entertainment company, established Social Media Day on June 30, 2010, to acknowledge and celebrate the influence of social media in global communication. This year Social Media Day is recognized and celebrated on Wednesday, June 30, 2021. Today, social media is at the core of worldwide communication and collaboration. Smart IS has been utilizing social media channels to share the latest trends, highlight our expertise, and connect …

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How to Leverage Instagram for your Business

History  Instagram has been evolving since its inception in 2010, with new features and functionalities being introduced constantly. The addition of business accounts in 2016 allowed businesses to create a professional profile, view analytics and promote advertisement posts. After a few years, direct links to businesses’ products were created, allowing Instagram users to save products and checkout directly from the app. The integration of professional accounts allows users …

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