How to Create Consistent Content for Social Media

Why is Creating Content Important?  Developing a consistent online presence for a brand is an important goal to integrate within a business strategy. From small organizations to large corporations – all business brands should prioritize their brand development and content strategy in order to reach their target audience effectively. Individuals are easily able to engage with a business and relate to the core message when relevant content is provided to a …

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Meet the SMG Team – Blog Post

       Branching from our well-established IT Consulting firm, we are a Digital Marketing Agency with the expertise and experience to bring digital facets & dimensions to life by bridging the gap between Technology & Marketing.         Our team of designers, marketers, & developers provide more than content writing and graphics. SMG goes beyond the traditional …

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How to Leverage Instagram for your Business

History  Instagram has been evolving since its inception in 2010, with new features and functionalities being introduced constantly. The addition of business accounts in 2016 allowed businesses to create a professional profile, view analytics and promote advertisement posts. After a few years, direct links to businesses’ products were created, allowing Instagram users to save products and checkout directly from the app. The integration of professional accounts allows users …

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A Shift Towards Digital Marketing After Covid-19

By Adeel Ahmad & Monique Ahmad Covid-19 has not only affected where we work but has had an immense effect on how businesses communicate and market to their customers. Small businesses aren’t the only ones affected. Large corporations like Microsoft, Nike, and Apple are also having to make budget cuts and rethink their business strategy. The difference is large businesses …

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