You have a kickass idea for a business, an awesome name and you think you’re ready to go with your business, you’re correct! But only partially. There’s a lot more to starting a business than just a name, idea and revenue. Let’s see it from a communication designer’s perspective. Being a designer, I observe every signboard coming across my way …
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Social media marketing is common and effective these days but it requires a lot of effort, hard work and patience to see positive results. Businesses should not merely depend on social media marketing alone, rather explore other means as well. Email marketing has proven to be one of the most fruitful ways to market a product or a company. Email is an older means of communication than social media, hence it is effective for all generations. According to Agency Analytics, an average …
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The use of the right colors or combinations of colors influences a user’s overall perception, interaction and understanding of a brand. This is why designers and product owners need to understand the meaning of different colors. There is no doubt that colors can stimulate our brain chemistry and generate feelings accordingly. As a designer, one must be familiar with the basics of “Color Theory” to get to know colors and the visual …
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An idea begins with a thought or imagination and that imagination expands and spreads all over. If you are a creative person, you will probably relate to the overwhelming feeling after getting an idea and not being able to execute the idea into reality. Mind mapping is the process that helps you execute that idea into reality through a step-by-step …
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A picture may be worth a hundred words, but you can’t really put a hundred words on a picture or even an infographic. Every marketing strategy/ social media campaign requires for a business to share their knowledge and expertise, which can best be shown through infographics. Whether static in a graphic or animated through a video, infographics have to be to the point and well worded. Putting …
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