Your Brand Needs an Identity

You have a kickass idea for a business, an awesome name and you think you’re ready to go with your business, you’re correct! But only partially. There’s a lot more to starting a business than just a name, idea and revenue. Let’s see it from a communication designer’s perspective. Being a designer, I observe every signboard coming across my way …

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2021 Youtube Trends

YouTube has become one of the topmost platforms for many individuals, brands, and even businesses to market themselves and their products. With the increasing features YouTube has to offer, various markets are relying on YouTube due to its massive audience and constantly changing trends.  Here are the most popular YouTube Trends that Youtubers have been incorporating into their content in 2021:   …

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LinkedIn Marketing 101

LinkedIn provides an engaging platform for businesses to expand their online presence, allowing them to establish their brand, generate leads, and promote their business. With more than 774+ million members utilizing LinkedIn’s professional platform, there are endless opportunities to make connections with other business professionals, collaborate with other organizations, and share your content. By building an online business network through LinkedIn, organizations can market to their audience by optimizing their company …

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Email Template Design – What you Need to Know

Social media marketing is common and effective these days but it requires a lot of effort, hard work and patience to see positive results. Businesses should not merely depend on social media marketing alone, rather explore other means as well. Email marketing has proven to be one of the most fruitful ways to market a product or a company.  Email is an older means of communication than social media, hence it is effective for all generations. According to Agency Analytics, an average …

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Free Apps for Illustrating and Video/Image Editing

With the introduction of computer devices and software’s like Adobe Suite the life of designers, artists, video editors and marketers took an amazing turn. Now a days we have plenty of software available in the market to cater the needs of designers, illustration artists and videographers. With the increase in mobile user and evolution of mobile phones to smart phones; …

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Social Media Day Article 

History  Mashable, a global, multi-platform media and entertainment company, established Social Media Day on June 30, 2010, to acknowledge and celebrate the influence of social media in global communication. This year Social Media Day is recognized and celebrated on Wednesday, June 30, 2021. Today, social media is at the core of worldwide communication and collaboration. Smart IS has been utilizing social media channels to share the latest trends, highlight our expertise, and connect …

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