Micro-interactions and Their Importance in UX 

Micro-interactions and Their Importance in UX 

Micro interaction can be defined as the interaction between a user and a design. It is the reaction you see on a social media post, a notification that appears on your screen whenever you receive a new email or a message, a Skip Ad button that appears while watching a YouTube video. Even the pull to refresh feature that appears in digital apps falls under micro-interaction.   Structure of Micro-interactions  Micro-interaction consists of four main …

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A Shift Towards Digital Marketing After Covid-19

By Adeel Ahmad & Monique Ahmad Covid-19 has not only affected where we work but has had an immense effect on how businesses communicate and market to their customers. Small businesses aren’t the only ones affected. Large corporations like Microsoft, Nike, and Apple are also having to make budget cuts and rethink their business strategy. The difference is large businesses …

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EMERGE 2019: What a Success!

by Khurram Ahmad, CEO of Smart IS International Wow! We never knew you guys did all this stuff! When we at Oracular IS LLC started the re-branding conversation last year, the main thrust behind this conversation was the fact that even though we have been in the Fox Valley area for almost 30 years, no one seems to know what we …

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Benefits of Leveraging an Off-Shore Team

By Javad Ahmad, COO of Smart IS International American businesses have been outsourcing and offshoring tasks and processes for decades. However, what was once a set of disjointed teams, with ‘low level’, ‘tactical’ tasks and activities thrown over the fence to be completed by the offshore workforce, has now evolved into blended and collaborative teams, jointly working on ‘strategic’ projects with …

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Emerging Technological Trends During COVID 19

By Adeel Ahmad, Marketing Specialist at Smart IS International Not so long ago, we all were working normally, going to the office, performing daily tasks; while having the opportunity of discussing future prospects in person. Due to the COVID 19 Pandemic, governments have had to force companies to shift their business operations from working within the office to working from home. …

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